The Wedding Will Be Webcast

by Brian Blum on August 19, 2010

in Interactive,Israel,Media,Social Media

Sammy and Isaac

The happy couple "live"

A couple of weeks ago, we attended the wedding of good friends, Sammie and Isaac. The wedding was a blast with all the usual features of Israeli nuptials: chuppah, dancing, speeches and those greasy fried “cigars” stuffed with minced meat (of which I always partake too heartily).

There was one element, though, that I’ve never seen before (although maybe I’m just not invited to the right weddings). Prior to the simcha, the couple sent out an email that announced that, for those who couldn’t attend, the evening would be broadcast live over the Internet.

Now, live web streaming is nothing new and there are plenty of vendors eager to upgrade you to a “pro” account – Ustream and Livestream are just a couple that come to mind. I often catch up live online with TechAviv, a hi-tech group that meets monthly in the Tel Aviv area, when I’m feeling too lazy to hoof it over from Jerusalem. But I haven’t seen the technology used for a wedding.

The way it worked was a bit funky: one of the wedding guests had set up a small laptop with a built in camera and microphone facing the chuppah. When he wanted to pan around the crowd, he picked up the whole laptop and did a 360.

Since he had plugged the laptop into a 3G wireless card (I guess the wedding hall’s WiFi wasn’t dependable), he was able to later walk around the dance floor, as well as grab shots of guests chowing down at each of the tables – although with that brick of a broadcast unit, he wasn’t quite as nimble as a wedding photographer.

This isn’t state-of-the-art yet: the sound was muddled and the video not up to TV network quality (or even watered down YouTube, for that matter), but it’s still a great idea, not just for family that can’t make it from overseas but local guests for whom a time conflict may preclude in-person attendance.

And the coolest part: the video is still online. So even guests who were there can catch a glimpse of themselves doing the chicken dance.

If you want to view some of Sammie & Isaac’s wedding, here’s the link.

This piece appeared originally on the Israelity blog.

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