About
Blum Interactive Media was founded in 1996 by Brian Blum and specializes in creating quality content for social media.
Brian started his career in radio and studio production in the 1980s. By the 1990s, Brian became a leader in the burgeoning multimedia CD-ROM industry.
He served as an award-winning producer for a number of leading new media companies, including Mindscape in the U.S. and SuperStudio in Israel, where he managed dozens of health, edutainment and infotainment products.
Brian was elected the International President of the IICS (the International Interactive Communications Society), the largest professional association for the multimedia industry, in 1992. His book “Interactive Media: Essentials for Success” was published by Ziff Davis Press in 1995. He taught multimedia at San Francisco State University and the Herziliya Interdisciplinary Center’s Digital Media Studies Program.
When the Internet replaced the CD-ROM business, Brian founded and served as CEO for Neta4, a VC-backed startup that raised $3.3 million and grew to 25 employees in Israel, New York and San Francisco. In 2000, he joined Jerusalem Global Ventures as Entrepreneur-in-Residence.
In 2001, Brian became a VP of Marketing for telecommunications provider Comverse where he spoke at industry conferences around the world; served as the company’s liaison to the Mobile Entertainment Forum; and product managed the company’s public-facing website, corporate Intranet and multimedia presentations.
Since 2004, Brian has worked as an analyst, blogger and editor for AIMGroup.com, covering the newspaper industry, classified advertising, interactive media and social networking. At the same time, he built Bloggerce, a free web tool that allows bloggers to quickly turn selected posts into eBooks.
Brian’s personal blog – This Normal Life – is one of the true veterans of the Israeli blog scene, now in its seventh year. Brian hosts and produces the Indiescrete indie music podcast. He also writes regularly for a variety of publications including The Jerusalem Report, The Jerusalem Post, Israel21c, Israelity, Haaretz, The Moderate Voice, and Hadassah Magazine.
Brian earned his B.A. in Creative Writing from Oberlin College and an M.A. in Instructional Technology (focus on interface design) from San Jose State University.
He moved to Israel from the San Francisco Bay Area in 1994 and lives in Jerusalem with his wife and three children.
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