As the head of Blum Interactive Media, I write for an eclectic mix of newspapers, online publications, universities, non-profit organizations, public corporations and blogs. I bring a journalistic sensibility to all my writing. Even if it’s an article about a particular event an organization or company has put on, it will read like a piece that could be in the newspaper – with a beginning, middle and end, analysis and one-on-one interviews.
My writing is not web copy, marketing material or standard press releases, but rather real articles that help companies and organizations build their brand or increase their fundraising activities by creating and maintaining their own online content repository. When an organization has something it wants to say, it can’t always wait for its PR people to try to spin it, and then hope that the press gets it right (which it never does). The content I create enables organizations to become their own proactive publishers and to take total control over their messaging and brand.
Indeed, as Google increasingly looks at quality and frequency of content, not SEO tricks, to determine page ranking, these types of articles help bring out the essence of a company’s products, or the people, professors and students behind them, in a way that readers from all backgrounds can easily understand.
My hi-tech articles are informed by the many years I spent working as an entrepreneur. I also write and produce audio and video shorts and I’ve edited two books of non-fiction.
My clients include Shavei Israel, Israel21c, Gift of Life, Bar Ilan University , Hebrew University, the Jerusalem College of Technology, Teva, AIMGroup, Israelity, The Jerusalem Post, Haaretz, Hadassah, and The Jerusalem Report. I have been blogging since 2002 at This Normal Life, making mine one of the oldest Israeli blogs. I also have fun as a radio DJ at Radio Free Nachlaot.
My most recent articles in the press include a first person review of driving a Better Place electric car; a look at a silent Jewish meditation retreat; an analysis of an emerging Israeli trend of “insourcing Judaism,” and a travel piece about a family trek in the Himalayas.
I earned a B.A. in Creative Writing from Oberlin College and an M.A. in Instructional Technology (with a focus on interface design) from San Jose State University.
I moved to Israel from the San Francisco Bay Area in 1994 and live in Jerusalem with my wife and three children.