From the category archives:

Products

Software: Heal Thyself

by Brian Blum on August 10, 2010

in Israel,Products,Research

ibm-research

IBM research facility in Haifa

If your computer gets sick, would you rather give it a full system overhaul or the equivalent of a digital Advil to relieve the symptoms? Onn Shehory and his team at Israel’s IBM Haifa research facility have developed much more than a computerized analgesic. Say hello to the world’s first self-healing software.

The project – called SHADOWS for “a Self Healing Approach for Developing cOmplex softWare Systems” – was proposed by Shehory and funded by the European Union’s 6th Framework Program, a technology initiative that invests in promising international endeavors. The idea was to emulate how the human body behaves and apply it to software.

“When you develop some sort of dysfunction, the body senses this and reacts automatically,” Shehory says. “It is essentially self-monitoring.” SHADOWS does the same for computer systems. “It recognizes specific misbehaviors, classifies them into possible types of problems, and then for the serious ones, makes the appropriate adjustments,” he says. This may include inserting new lines of codes before a program runs or moving around memory resources, to prevent the most common reasons for system crashes.

In the case of memory, for example, Shehory explains that “we can manipulate the usage of memory without actually knowing where the problem is coming from. We don’t have to find the bug, just to know that something is wrong.”

That’s the same way that a pain and fever medication acts on the body. “Instead of a week of fever, you might just have a half an hour at the end of the week,” he says. “It doesn’t remove the root cause – the virus – but it will prevent the fever from coming back for a long time.

“In order to continue benefiting from the advances and innovations becoming available in the IT landscape, software developers and architects must begin to design software… to incorporate internal safeguards that can both identify and repair problems,” adds Yaron Wolfsthal, head of the Reliable Systems Technologies group at the IBM Haifa lab.

The need for self-healing software is clear: Computer systems are now ubiquitous, a part of everything from dishwashers to managing a countrywide electricity grid. The problem is that software systems are inherently buggy. Even utilizing software testing, reviews and other protective measures, “with millions of lines of code, it’s too difficult to identify all the problems in advance,” Shehory says.

Traditional approaches to fixing software have meant calling on engineers to sift through the code, locate the bug and repair it – a process that’s akin to searching for a needle in a digital haystack. And yet, “we can’t afford for systems to fail on critical missions… or even non-critical missions,” exhorts Shehory.

SHADOWS doesn’t go so far as to create self-aware artificial intelligence – no worries about a Terminator-style SkyNet attacking the planet. Nor is it specifically targeted at preventing terrorists from bringing down global networks. “It’s not about security, it’s about the robustness of the code,” Shehory explains, although he suggests that since SHADOWS can identify problems as they start to brew, it may allow programmers to jump into action if they sense a cyber-attack is imminent.

SHADOWS is sophisticated but doesn’t require any changes to existing legacy computer systems – it can sit alongside those programs monitoring their action and only start working its magic when it detects something awry. Shehory hopes, however, that programmers will speed things up by manually inserting “comments” when they write the software that can direct SHADOWS to look at, say, only 10,000 rather than a million lines of code.

The genesis of SHADOWS was a proposal IBM in Israel made to a European Union program that promotes collaboration in research and technology across Europe. Eight other partners joined IBM in the three-year, $5 million project – major universities including the University of Potsdam in Germany and the Brno University of Technology in the Czech Republic, and technology heavyweights such as Phillips Electronics of the Netherlands and the Spanish phone carrier Telefonica, which provided a case study on the use of the SHADOWS technology. The EU pays for 50 percent of the project with the IBM lab responsible for the other half.

Despite the innovation, SHADOWS is not yet ready for prime time – it’s more a general research-oriented framework than an actual, saleable product – although parts of it may be commercialized. Each partner in the project owns its own intellectual property should a marketable solution ultimately be developed.

In the meantime, Shehory is considering applying for a second stage grant to address the technology’s biggest limitation: The resistance of the people who write the computer systems that need SHADOWS to inserting machine-generated code automatically into their babies.

“The psychological effect is very strong,” Shehory admits. “If SHADOWS writes some new code, the programmer might be hesitant, thinking ‘can I trust this, will it work properly?’ “The solution may be as simple as adding a feature that “recommends” the change, allowing the engineer to decide whether or not to accept it.

Still, Shehory says, “we’re trying to find technical ways to address this difficulty without human intervention.” Software – heal thyself.

This article originally appeared on Israel21c.

Share and Enjoy:
  • Print this article!
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Twitter

{ 0 comments }

My Day with the iPad

by Brian Blum on June 30, 2010

in Media,Products

Totally drool-worthy

Last week, I hired a team to design and build a cool new iPad app for me (more on that in the coming weeks). The problem was that, at the time, I’d never actually held or used an iPad. So I was truly delighted when my friend Mitch Simon, who runs a successful coaching business in San Diego and was visiting us over the weekend, offered to leave his iPad with me for a day while he went out to tour the country.

Here, then, are ten comments from my day with the iPad.

1. First of all, it’s totally drool-worthy. I don’t know why, but when you pick it up and start to play with it, you immediately fall in love. Especially kids. I had a gaggle of children, ages 13 and under, begging to touch it, swipe it, shake it and turn it around so the screen reformats this way and that. I wanted it for business reasons; they were all about the fun. And Steve Jobs is right: it really is the best way to interact with the web.

2. I can touch type on it. Unlike the iPhone, where I’m all thumbs (literally), the virtual keyboard on the iPad in landscape mode is just big enough to let me type normally. That makes the iPad an ideal device to take to a lecture or conference. I found Apple’s Pages word processing program easy-to-use and intuitive (if not as powerful as Word on my Mac). Add in the long-life battery and the iPad is, as some controversial pundits have already claimed, a NetBook killer. And for all the naysayers who say you need to “feel” the click of a real keyboard, I say – get over it. You will get used to it.

3. Typing on the iPad has one big disadvantage over a laptop: unless you’ve attached an external keyboard, the iPad has to lie flat on a table or desk. That makes it hard to fully take advantage of the benefit of the screen – it’s angled away from you. It works OK if you have your feet on the couch, but didn’t your mother teach you never to do that?

4. As print newspapers begin to be phased out, reading the paper over breakfast is something the iPad will be great at. Although I’m not a regular reader of USA Today, the app version is superb and immediately intuitive. The fonts were big enough for even my middle-aged eyes. One disadvantage: if your fingers get dirty or sticky (eating pancakes or anything with syrup), that’s going to muck up your screen much more than a smudge on a printed paper.

5. It’s still too heavy for reading in bed. I want a device that’s as light as a paperback that I can hold in one hand (you know, like a Kindle). The iPad is somewhere between that and a hard cover book. But otherwise, the screen is brilliant and some of the tricks – like highlighting text and taking notes – are really helpful. And I know it’s just a “gimmick,” but the animation for flipping the pages really is fun

6. Despite the weight in bed, walking around with the iPad is a pleasure. My friend Mitch put his iPad in a leather case and it feels like one of those “old fashioned” diary books that I used to carry so long ago. Think of it as a slightly hefty yellow note pad. I found myself bringing the iPad everywhere with me.

7. The bathroom test – come on, you know at some point you’re going to want (or need) to hold the iPad while on the toilet instead of a newspaper or book. So, to be comprehensive, I gave it a spin. Here it works better than reading a book in bed: I don’t mind using both hands to hold it and it’s great having a variety of reading material in case your stay in the washroom is, um, a bit lengthy.

The kids can't get enough

The kids can't get enough

8. Pictures look fantastic on the iPad – so much so that I can’t imagine ever printing out photos and placing them in an album again. Before the iPad, it was a bit awkward having to pull out a laptop or ask friends and family to crowd around my desktop screen to see snapshots from our latest vacation. The iPad takes it to the couch. And it’s a whole lot more convenient than carting over 17 albums worth of photos (of course, digitizing all those albums will be a major undertaking).

9. Ditto for video – it’s like having one of those dedicated DVD players they used to give out in business class in airplanes before the built-in TVs came out – except a whole lot smaller. And it’s just big enough to share – at least a couple people at once (I wouldn’t try to watch Date Night on an iPad with the gang).

10. Biggest pet peeve – no front facing camera. Come on Apple, we know you’re just holding back until next year so you can generate more sales, but I want to be able to video Skype or FaceTime with my family when I’m on the road (or in bed – what is it that makes me want to snuggle up with the iPad). This may be the killer app…why do we have to wait?

So, did I add anything new to the discussion? What do you think? Please leave your comments below.

Share and Enjoy:
  • Print this article!
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Twitter

{ 3 comments }

PokeTalk Woman on Phone

Do blondes have more fun on PokeTalk?

In January 2009, I wrote an article for Israel21c about PokeTalk, a then new startup offering free VoIP calls using regular phone lines. I bumped into the company’s founders Shai Genish and Boaz Bahar Wednesday night at a meeting of the TechAviv Founder’s Forum and I thought I’d share the original article with you here on the Blum Interactive Media along with some company updates.

The 2009 article was topical, coming in the midst of Israel’s Operation Cast Lead operation in Gaza. Since then, the company has expanded its offerings to include paid calls that can last longer than the free service’s maximum 10 minutes duration, along with many other cool features such as web callback and analytics.

But I also heard some disturbing news: PokeTalk has been hit by a significant amount of fraud where unscrupulous hackers have redirected calls, resulting in tens of thousands of dollars in charges for PokeTalk. The situation has gotten so bad that the company is now investing in building its own security software which will also be available to other VoIP services and not just PokeTalk.

Shai and Boaz are both very sincere and enthusiastic Israel entrepreneurs who I like a lot. So, here’s the original article without changes.

—————————————–

Residents of the southern part of Israel in range of missiles from Gaza can now make phone calls up to 30 minutes to their friends and relatives entirely for free, thanks to a new Israeli startup called PokeTalk. The service, which is already operational in 60 countries around the world, is good for any calls between two phone numbers in Israel’s 08 area code.

PokeTalk has been flying high since its launch three months ago. The company, founded by two 25-year-olds in Tel Aviv – Shai Genish and Boaz Bahar – has signed up 70,000 users nearly entirely on word of mouth and viral marketing alone.

The service, like fellow Israeli-founded company Jajah, uses voice-over-IP to connect regular phones, not just two computers.

As with any good idea, though, there’s a catch: calls are limited to 10 minutes. The promotion on Israel’s front lines triples that amount.

Ten minutes (or even 30) may seem like a deal breaker but, says Genish, the average call placed is only two minutes and 40 seconds. And 70 percent of calls from a mobile phone are a mere 80 seconds. “Other than for business calls, 10 minutes is usually more than enough.”

PokeTalk is essentially an automated version of the call back systems that were once popular in Israel as a way of saving money. But rather than calling a certain phone number, with PokeTalk you enter your number and the number you want to call on the PokeTalk site. A few seconds later, your phone rings. You pick up and PokeTalk places the call.

I took a test drive and the quality is quite good – certainly on a par with other voice-over-IP systems like Vonage, Gizmo5 or even Skype.

So how can PokeTalk offer even 10 minutes of talk time for free? On-site advertising. Since you’re required to initiate your call from the web, PokeTalk can show you advertisements on screen. That’s a whole lot less annoying than some other free phone systems that put 10-second audio ads before a call is connected.

After only three months in operation, PokeTalk is far from profitable – only 50 percent of calls are covered by ad revenue – but the small eight-person company has raised $1.25 million from Maayan Ventures and private investors. Genish says he hopes to be in the black by the end of 2009.

PokeTalk calls can originate from 13 countries – including Israel, the US, Canada and Germany, though notably not the UK – and can be connected to 60 nations, from Kazakhstan to New Zealand. Mobile phones are supported in nine countries.

Of PokeTalk’s 70,000 users, 40,000 are in Israel. A viral “refer a friend” program has been successful at recruiting new users too (if your friend signs up, you receive an extra 10 minutes on your next call).

On an average day, up to 7,000 users login and make close to 18,000 calls.

The company has been featured on Israel’s Channel 10 news and in The Marker and Globes business supplements. Genish estimates that a series of interviews that appeared in the “VoIP Guides” online publication led to some 10,000 new users.

The company’s current promotion in the south of Israel probably won’t generate a significant number of new customers, but it’s a noble gesture that helps local residents in tough times.

Share and Enjoy:
  • Print this article!
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Twitter

{ 0 comments }

Yaron Carni 2

Yaron Carni, lead investor

Google’s announcement last month that it was acquiring Tel Aviv-based LabPixies for a rumored $25 million caught some Israeli analysts by surprise. That’s a tidy sum for a small startup with just 12 employees that has raised less than $2 million over its four years of operation.

Yaron Carni, LabPixies’ lead investor wasn’t caught out, however. “I immediately loved the company’s products, their vitality and, of course, the team,” he said. Speaking on behalf of a handpicked group of angels including Auren Hoffman and Fabrice Grinda, Carni added “we were all deeply impressed with the character, commitment, talent and forthrightness of the founders.”

LabPixies was particularly attractive to Google due to the company’s role in developing some of the first and subsequently leading ‘gadgets’ for the iGoogle platform, Google’s alternative interactive home page. LabPixies products have garnered as many as one billion impressions a month while signing up 40 million users. One of its most popular products is ‘Flood-It,’ a game that involves dragging colored balls around the screen. “It’s very addictive,” admitted Carni.

LabPixies also builds translating programs, news and weather reports, calculators and calendars that run on other social network services including Facebook, Hi5, Yahoo and MySpace, as well as Google’s own Android mobile operating system.

However, LabPixies doesn’t make its money from the Web, but by selling mobile apps, primarily for the iPhone. Company CEO Ran Ben-Yair won’t divulge financial information, but he did tell the Israeli business journal The Marker several months back that the company has “millions of dollars in revenues.” Carni added that the company has kept costs down by staying “lean.”

Despite Google’s increasing competition with Apple in the mobile space, there’s no indication that the search engine giant will drop its support for LabPixies’ iPhone products.

Google plans to merge LabPixies into its Tel Aviv office, which according to a press release “will anchor our iGoogle efforts across Europe, the Middle East and Africa,” leveraging LabPixies’ “knowledge and expertise to help developers and improve the ecosystem overall.”

The big winners, of course, are the investors and LabPixies founders – CEO Ben-Yair, VP R&D Oded Poncz, VP business development Nir Tzemah, and creative director Udi Graff.

Investor Fabrice Grinda wrote on his blog that he was “seduced by the company. They had crazy amounts of traffic in the right countries (Western Europe and the US). Their users loved them. Moreover, their products fell squarely in a rapidly growing ecosystem: Social networks and mobile applications.”

If anything, Grinda was sorry to “sell so early. The company and team are great and the category is only becoming bigger.”

Google Israel’s managing director, Prof. Yossi Matias, is understandably bullish on high-tech in the country. “Google believes in Israeli innovation and creativity and we’ll continue to strive for collaborations with local companies and startups in the future,” hesaid .

Carni, in turn, is a big believer in Google. The deal to buy LabPixies spanned a number of months, Carni said, during which time Google was “a pleasure to work with… from the product people to the human resources professionals. They were always direct, honest and comprehensive.”

LabPixies is Google’s first acquisition in Israel. The company joins other international Internet heavyweights such as AOL, Microsoft and eBay who have invested in the local Silicon Wadi high-tech scene. Google has been active in Israel since 2005 but has never bought a company until now.

This post originally appeared on the Israel21c website.

Share and Enjoy:
  • Print this article!
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Twitter

{ 0 comments }

Gil Friedlander, Tawkon CEO

Gil Friedlander, Tawkon

What do you do when you suspect something’s bad for you but you just can’t stop doing it? That’s a question many cellular phone users have been asking themselves, with reports of radiation emissions from their mobile devices raising serious questions about the safety of our increasingly un-tethered society. A new Israeli startup may have the solution.

Tawkon has entered the fray with an inexpensive application for the iPhone that warns users when radiation levels have inched up too high and provides advice on how to counter the potentially negative effects.

The company says that its solution gives users the information and tools to avoid mobile phone radiation as much as possible by “mapping” their homes or offices so they’ll know where they’re exposed to significant levels of mobile phone radiation. It also supplies simple precautionary measures to minimize radiation, based on a user’s location and phone usage.

However, you won’t find this app on your iPhone any time soon, because Apple has banned it. Apple says that Tawkon is a diagnostic tool that would create confusion for iPhone owners from a usability perspective. Tawkon believes that Apple doesn’t want its customers to install an app that appears to advise them to talk less – even though its stated aim is to make it safe for them to “talk on.”

Tawkon founder and CEO Gil Friedlander is taking it in his stride. He says that his company is in discussions with Apple and that he is “optimistic and hopeful that the issue will be solved soon.” He insists that he’s not an anti-cell phone zealot. “We love our phones, too,” he says of the Tawkon team. “We won’t give them up. But we can help people use them more responsibly.”

In the meantime, the company is pressing forward with porting the application to other devices, starting with the Blackberry then expanding in the coming year to cover Google’s Android operating system and the Symbian OS used by Nokia phones.

Friedlander describes the Tawkon app as “like infrared goggles – suddenly you can see at night. We view ourselves the same way. We give users the ability to see and feel non-ionizing radiation. Once you know whether you’re in a red, orange or green zone, you have the information you need to take action.”

That action might be to move to a different location until the radiation levels drop, or to plug in a headset or use a speakerphone in your car.

Tawkon can’t actually measure a phone’s radiation – it’s just software after all – so the app relies on processing a dizzying array of factors, including your location, environmental factors such as the weather, Bluetooth functionality, how close your phone is to your body (utilizing the iPhone’s proximity sensors), antenna orientation (are you holding the phone vertically or horizontally), GPS and even the phone’s built-in compass. The app then prompts users with a vibration or tone when the radiation levels reach a dangerous threshold.

Some of the worst places to talk in terms of radiation are a room with thick concrete walls (a basement, elevator or, in Israel, the sealed room mandated from the time of the first Gulf War), and a moving vehicle (such as a train, car or bus) when the phone is switching off between cellular broadcast towers. In all these cases, the phone has to work harder to connect to a signal, hence the radiation goes up.

In some cases, the locations where radiation is highest can be surprising. “In my apartment, radiation in the washroom is high,” Friedlander says, “while the rest of the house is decent.” In 80 to 85 percent of cases, there’s “good coverage and radiation is pretty low, especially in an urban area,” reassures Friedlander.

No one knows exactly how – or even whether or not – radiation will cause serious medical problems in another 10 years, but the government isn’t taking any chances. Israel’s health ministry has recommended that children under the age of 18 shouldn’t use mobile phones at all – young people’s brain tissue is still developing. In the US and Europe, however, similar precautionary warnings have not been issued.

Friedlander and his staff of six in the Tel Aviv suburb of Herzliya have been working on the Tawkon technology for 18 months now, going live with the still unclear iPhone version earlier this month. The app will be marketed direct to consumers via the various hardware manufacturers’ app stores for just under $10 a download.

Down the road, Friedlander says, he would be “delighted to partner with cellular phone operators,” where he believes that a tool to bring real value and safety to customers would be an absolute win/win. “We are aware that it’s challenging for them,” Friedlander admits. “For many years, they’ve just not addressed the issue.”

Friedlander is originally from Canada and studied at McGill University in Montreal. Tawkon has raised money from private investors in Canada, the US and Israel. Is he looking for larger investors? Probably not. “I don’t see the company as a big venture capital play,” he says. “It’s not a very capital intensive business. We don’t require tens of millions of dollars.”

If the app sells well – and Friedlander reports that the company has received thousands of inquiries since the TechCrunch blog about technology startups broke the story of the Apple ban – a small company like Tawkon could do quite well for its owners, partners and employees. The press is certainly interested. Tawkon has been inundated with press requests, from the Washington Post in the US to Channel 2 and The Marker business and technology print and online newspaper in Israel.

With the total number of cell phones in use said to be some four billion, and of these half a billion smart phones, Friedlander is optimistic that “it’s almost like an endless market.”

Ultimately, Tawkon is not all about the money. “Most of the time, you develop and sell a technology that reduces costs for a phone operator,” Friedlander says. “We were looking for something that can make an impact on the well-being of our friends, family and community. Being able to help the user is very important. We saw a real opportunity.”

This story on Tawkon first appeared on Israel21c and has since been written about by a number of top international newspapers and magazines.

Share and Enjoy:
  • Print this article!
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Twitter

{ 0 comments }

A Neat Trick for Scheduling Meetings

by Brian Blum on March 21, 2010

in Israel,Products

neatcalltNew startups have the best shot at success when they address a “pain point” – an issue that causes discomfort, annoyance or even loss of business.

Tel Aviv-based Neatcall targets just such a situation, one that will be immediately familiar to anyone who’s ever tried to schedule a meeting with two or more participants: Seemingly endless phone or email tag.

Neatcall’s solution is to marry mobile technology with a seemingly simple voting system. But as with any good start up, there’s a lot more under the hood.

“On average, setting up a meeting with more than two participants is a process that can take between half to a whole working day,” Neatcall CEO Dan Benger says.

We’ve all been there. A meeting initiator calls or sends out a message to the people who are required to attend. The respondents reply with their availability and the initiator then tries to find a time that works for everyone. Automated services, such as Microsoft Exchange, can speed things up, but they don’t eliminate the essential “trial and error” nature of a task that often seems to stretch on forever, especially if not all the participants are sitting at their computers at the moment the message is sent.

This is how it works: The initiator selects several free time slots from his or her calendar. A message is sent out to all attendees who then vote on which slots work best for them, in their order of preference. The Neatcall system tallies up the votes and shoots back the optimal time. If all agree, Neatcall books the meeting, sends out a confirmation notice, and follows up closer to the meeting’s actual time.

So far, the system is neat, so to speak, but not a major breakthrough. But Neatcall has another trick up its digital sleeve. It sends out its messages via multiple mobile formats – email, SMS, WAP, instant message or via the browser to a smart device like the iPhone or Palm Pre. Even on a basic phone, people can vote by simply responding to an SMS – “send S to select the first date, T for the second date” and so on.

Neatcall also offers location management so that scheduling requests are sent to attendees in the appropriate time zone. For iPhone users, there’s an app available from the Apple App Store.

It’s no surprise that Benger was the man to recognize the need for Neatcall, seeing as he previously served as VP of international marketing and business development at web and video conference call solutions company Interwise. Customers were satisfied with the quality of the conference calls, he says, but they frequently complained about how difficult it was to set up those calls. Interwise was purchased by AT&T in 2007 for $121 million.

In addition to its innovative approach to scheduling meetings, Neatcall also offers to conduct your meetings for you, with a package that comprises chat, audio and video conferencing from a single unified site.

While Neatcall’s basic innovation should help to solve an existing problem, it may be difficult for the company to make headway with the rest of its package, given that the market is already saturated with conferencing companies such as Webex and GoToMeeting which lead the space.

Benger is hoping that the fact that Neatcall’s service is entirely browser-based, unlike competing software which requires users to download an application, will make the difference.

Neatcall sells its service directly to companies – Benger says there are several deals in the pipeline but won’t reveal their names – for up to $12 per user per month, with the price depending on whether Neatcall is handling just the scheduling or total conferencing delivery. About 200 corporate users in Israel, Europe, Australia and the US have already tried the system.

With only four employees, a few contractors and an investment of $500,000 from the Netanya-based incubator Targetech and Israel’s Chief Scientist’s Office, Neatcall is small, but looking to grow.

When I set up my interview with Benger, he used Neatcall to handle the scheduling. I received confirmation and reminders via both email SMS. And that was just, well (wait for it)… really neat.

I wrote this article last year for Israel21c – here’s the link.

Share and Enjoy:
  • Print this article!
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Twitter

{ 0 comments }

Israel’s Top Ten Must-Have Gadgets

by Brian Blum on March 10, 2010

in Israel,Products,Startups

Israelis love technology. They are early adapters, and relentless innovators, always looking for ways to improve their lives in every possible area.

With the country’s talent for development, it’s no surprise that some of the world’s top gadgets were designed and developed in Israel. Israel21c asked me to put together a list of the ten best. Here’s my take:

1. DiskOnKey
sandisk-cruzer-micros 2
Dov Moran, founder of Modu (see below), previously hit the big time with his company M-Systems, which developed the very first DiskOnKey (or DiskOnChip as M-Systems originally dubbed it).

The concept is simple enough: Jam up to 64 gigabytes of data onto a tiny gadget no larger than a house key. The latest versions actually look like a key and can hook onto your key chain.

DiskOnKeys were part of the “one-two sucker punch” that killed the venerable floppy disk (the other being cheap recordable CD-ROMs and later DVDs). Aside from being a reliable way to transfer data from computer to computer, disk-on-keys are now finding new life, expanding the storage space of the latest portable craze, the NetBook.

In 2005, PC World named the DiskOnKey one of the world’s top 10 gadgets in the last 50 years. In 2006, international powerhouse SanDisk purchased M-Systems for $1.6 billion.

2. Powermat
CES-Powermat3x_Netbook 2
How many power cables do you have running under your office desk for all your computers, hard drives, modems, routers, etc.? How about those kitchen appliances and their connections to the sockets? Wouldn’t it be great to get rid of the clutter?

That’s what Powermat promises to do. The Israeli company’s technology lets you embed a power grid in just about anything – from a desk to a kitchen counter. Then, with a wireless receiver hidden inside a device, there’s no need for plugs anymore. Just position the device or appliance near a power “hotspot” and away it goes.

In a demo on the company’s website, a salesperson goes so far as to pour water all over a “Powermatted” kitchen counter – with no burn-outs or electrocutions. Other demonstrations show iPods and Blackberries charging when simply placed on a table.

The company is a joint venture between Michigan-based HoMedics and Israel’s Powermat. The first products will be available in time for this winter’s shopping season.

3. Epilady

epiladys
The story of this gadget is fraught with intrigue. We’re talking about a hair removal product invented in Israel that now has copycat versions worldwide. The original Epilady “epilator” was released in 1986. It had a rotating spring that worked by catching hair and pulling it out. It isn’t pleasant but, according to women, it works.

Newer versions have more of a tweezer action. Either way, the result is not unlike a waxing treatment, except that you can do it yourself at home, for a fraction of the cost. An Epilady treatment lasts up to four weeks.

Epilady was the first but has been surpassed by international brands including Braun and Remington (Epilady sued Remington over patent infringement but lost). Still, the company has sold 28 million units over a 23-year career and now sports 13 different models from the “Traveler” to the youth-marketed “Epigirl.”

Ironically, when the first Epilady came out in Israel it was given the “American” sounding name “Nice and Easy” while the company used the “Epilady” moniker overseas.

4. Modu

modu-phone-jacketss
Modu
looks something like a cell phone and something like an MP3 player, but isn’t really like anything you’ve ever seen before. Essentially, Modu is a tiny device with cellular capabilities that can be slipped into any number of “jackets” to give it a specific functionality. One jacket transforms Modu into a full MP3 player, in another it’s a camera. The plan is to create a mini-economy around Modu accessories.

Our favorite Modu jackets: Modu Executive (looks like a Blackberry); Modu Love (a stylish cell phone with a big heart); Modu Kids (imagine a cute green Nintendo DS); Modu Boombox (a little phone with big, built-in bass-enhanced speakers); and the Modu Bicycle Mate (that snaps onto your handlebars).

The company is facing increasing competition from Apple, Nokia, Palm and others, which may be why, despite raising nearly $130 million since its launch in 2007, Modu recently laid off 80 employees. Still, the news isn’t all bad. Just a week before the layoffs Modu announced the launch of a touch screen jacket using Google’s Android mobile operating system.

5. Boxee

Boxee Interface
Boxee
isn’t exactly a gadget. It’s software that’s intended to be integrated into other companies’ gadgets as their Internet media operating system. If it were just a TV playback system, Boxee wouldn’t be so hot; after all Microsoft and Apple have similar solutions. But Boxee excels at playing all types of video, audio and even image files. YouTube, NetFlix, Flickr and Pandora are all built in. And Boxee also plays well on the Xbox.

There are also a bunch of nifty social networking features that allow you to share what you’re watching with friends or tweet in real time.

Boxee announced recently that it is coming out with its own standalone hardware – the “Boxee Box.” In the meantime, you can install it on any computer you have – absolutely free. We installed Boxee on the laptop we have connected to our television and we love it.

6. Eye-Fi

Eye-Fi
Here’s an idea that’s so obvious it’s a wonder no one else thought of it. You’re at a family event, your child says his or her first words and you have the good fortune to capture the moment with your digital camera. You want to share it with the world but to do that you’d have to get back to your house, plug the camera into your computer via a USB cord, upload it, and then post it to Facebook or your blog.

With Eye-Fi you can upload those photos wirelessly from anywhere. The company sells a standard SD card (that you need to run your camera, anyway) that has built-in WiFi connectivity. That means that anywhere there’s a hotspot (which these days is just about everywhere) you can upload your photos to one of 25 sites that you specify in advance through the Eye-Fi software.

The Eye-Fi works with all the top cameras, from Canon to Kodak. The company was founded in 2005 and two of its four founders, Yuval Koren and Ziv Gillat, are Israeli.

But we have to ask: Is there still a market for a wireless SD card? Anyone with an iPhone already has the ability to wirelessly upload pictures – and even video – immediately. The answer: Standalone cameras with higher resolution than a phone-cum-camera haven’t gone the way of the dinosaurs yet, nor is there any reason to think that they will, which means Eye-Fi has plenty of visibility ahead.

7. MobileEye

MobileEye
Speaking of visibility, another Israeli high-tech company, MobileEye, combines a tiny digital camera with sophisticated algorithms to help drivers navigate their vehicles more safely.

Consider the lane departure warning system. When a driver starts drifting out of a lane or doesn’t use the turn signals, the system rings an alert. The MobileEye application is so sophisticated that it can even sense when a driver is “about” to change lanes inadvertently.

Fused with the car’s steering system, MobileEye takes the camera that much further. Other applications include a forward collision warning, traffic sign recognition and pedestrian detection.

MobileEye has been around since 1999 and has deals with GM, BMW and Volvo, among others. The company maintains R&D in Jerusalem but is now headquartered in The Netherlands.

8. Ctera

ctera-cloudplugs
Israeli company Ctera makes a small gadget that connects to a USB hard drive, transforming it into a cloud-based offsite storage system.

It’s a two-step process. First, data is backed up from your main computer to the external drive. Next, it’s sent to servers “in the cloud.” The result is that your computer isn’t constantly sending data to the Internet and slowing down processing speed. With this gadget multiple computers can now be connected to a USB drive that used to be tethered to just a single machine.

Ctera’s “Cloud Plug” is small enough to fit in an envelope which can be mailed from an ISP (Internet Service Provider) to its customers. ISPs like the device because it gives them a way to monetize all the online backup traffic they’re losing to third party services. Ctera also sells the gadget direct to the public for $199. Given that it’s not a question of if, but when, your hard disk will die, cloud storage has a rosy future. Ctera aims to be in the thick of it.

9. Easy-2-Pick

easy2picks
Airplane travel is stressful. There are the security checks, uncomfortable seats, tasteless meals and then, of course, there’s the fact that you’re hurtling through the air at breakneck speeds in a tin box. But perhaps the worst party of all is waiting for your luggage. You never know when it’s coming up the conveyor belt. You grab a bag only to discover that it belongs to someone else. Wouldn’t it be great if you could just sit back and wait for your luggage to alert you when it’s arrives?

That’s the idea behind a simple device from Easy-2-Pick, a small Israeli company founded by two American Express travel agents. The gadget has two components. One piece attaches to the luggage, the other fits in your pocket. The range between the two pieces is only 15 meters, so the alert only sounds (it also lights up and vibrates) when your luggage is close by.

The Easy-2-Pick system was red hot when we first wrote about it last year. It seems to have floundered since then as the inventors search for distributors. Still, it’s a wonderful idea and we hope it succeeds. Imagine the same technology being applied to your keys… or your car, when you can’t remember where you parked.

10. Medical imaging via cell phone

rubinsky_smIn the Western world, we take for granted high-tech tools for physicians and hospitals such as the hand held ultrasound wand that displays the heartbeat of a fetus or detects a tumor. But how would you use that same device in a remote village in Africa where there isn’t even any electricity?

Boris Rubinsky, a professor at the Hebrew University in Jerusalem, has come up with a novel concept: blend the wand with a cell phone. The phone powers the medical imaging device, then transmits the resulting data to a central processing facility – perhaps even in Israel – where it’s turned into an image which can then be messaged back to the village physician’s phone

The entire process is not unlike the trend in medicine in recent years where X-rays taken in the US are sent to Israeli radiologists for review and then returned via the Internet – saving money and time (it’s daytime in Israel, while it’s still night in the US when radiologists may not be so readily available).

Rubinsky’s life saving gadget is still just in the prototype stage but it has a promising future (and Rubinsky has the patents to back it up). Next in line: Rubinsky is working on a gadget that will extract small amounts of electricity from potatoes – just enough to charge a cell phone in those same far flung third world villages.

Share and Enjoy:
  • Print this article!
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Twitter

{ 0 comments }

Great Deals or Hidden Scam?

by Brian Blum on February 21, 2010

in Entrepreneurs,Media,Products,Startups

Free Israel logo 2The courts have ruled that the service is legal, but it still leaves a muddled taste in my mouth. I’m talking about Free.co.il, a popular Israeli auction site that works more like the Lotto than eBay.

You can’t help but be drawn in by Free.co.il’s home page which promises a Sony Playstation for NIS 99 ($26), a MacBook Air for NIS 299 ($79), and even a brand new Mazda 3 for a steal at only NIS 899 ($237). Who wouldn’t want to play with deals like these?

At first, it would be hard to distinguish Free.co.il from a traditional eBay-style auction site: you place your bids on items for sale and the highest bidder within the auction’s time frame wins. Unlike eBay, though, you have to pay for your bids. The cost of each bid varies; for the MacBook, it’s NIS 20 (about $5). It’s higher for bigger ticket items.

So, let’s say you bid 20 times to win that MacBook. You’ll pay NIS 20 x 20 or NIS 400 ($105). Then you pay the price of the unit, plus shipping of NIS 75 ($20) – written in tiny letters on a separate page you have to click to see. Your total cost: NIS 774 ($206). That’s still way less than the retail price of NIS 8,899 ($2,400) at Apple’s Tel Aviv outlet, but it’s not the NIS 299 that was initially advertised.

And what if you don’t win? Then you lose the NIS 400 entirely. That’s how Free.co.il can offer such low prices.

Still, if you place your bids right (and there is a whole section on “bidding strategies” on the site), and you’re willing to stick with it and spend hours aggressively placing last minute bets, you will win eventually (hopefully for an item you actually want). So, even if you wind up spending NIS 2,000 bidding on several items before winning one that’s valued at NIS 10,000, you’re still getting the product at an 80% discount.

There’s one other trick Free.co.il has up its digital sleeve. If two people bid the same amount, both bids are canceled. That means that the highest “unique” bid wins. You can see who’s placing what bids, their initials and even where they live, but not the amount they’re spending. So you never really know if your bid is being burned or not.

Free.co.il is entirely in Hebrew, but there’s a thriving market of overseas competitors. Is this a good business? Investors seem to think so. One of Free.co.il’s rivals, Swoopo, has raised an astonishing $14 million. Another – BigDeal – has a $4 million war chest and some Silicon Valley luminaries at the helm.

It’s certainly compelling – who wouldn’t want an iPhone at a tenth of the retail price – though I don’t think I’d have the stomach for it (I usually chicken out and click the “Buy it Now” button on eBay). And it peeves me that Free.co.il buries those hefty shipping fees in hard-to-find small print – it makes me wonder what else are they hiding.

But if you’re willing to play by the rules, and you enjoy the thrill of the game, Free.co.il could be the 21st century version of “The Price is Right.” All we need now is our own Israeli version of Bob Barker.

This article originally appeared on the Israelity blog.

Share and Enjoy:
  • Print this article!
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Twitter

{ 0 comments }

Why the iPod Nano is Not a Game Changer After All

January 12, 2010

With the much rumored and insanely anticipated Apple iSlate, due to be announced later this month, being referred to as a potential “game changer,” as momentous as the original iPod and its big cousin the iPhone, I thought I’d take a look back at a post I wrote in September in which I called the [...]

Share and Enjoy:
  • Print this article!
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Twitter
Read the full article →

Challenging the “Release Fast and Iterate” Gospel

January 5, 2010

When I spoke with Amit Elisha of OutBrain a few weeks ago, we discussed the company’s software release strategy. OutBrain operates under what’s considered the new Gospel of product development: get a basic version out there with a minimum number of features and maybe even a few known bugs, make it free, then let your [...]

Share and Enjoy:
  • Print this article!
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Twitter
Read the full article →