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Advertising

Consumers Really, Really Don’t Like Behavioral Tracking

September 30, 2009

Following up on my previous post, it appears that consumers are not so happy with behavioral tracking on the Internet. According to a new survey from professors at the University of Pennsylvania and the University of California at Berkeley, two-thirds of Americans object to being tracked by advertisers. And if those consumers learn exactly how [...]

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Casinos, Behavioral Tracking and You

September 29, 2009

I was listening to an old episode of one of my favorite NPR shows and podcasts, Radio Lab. The topic was how we choose and it featured a fascinating and highly disturbing story that has relevance to anyone involved in the Internet today. It turns out that in the world of gambling, the casino chain [...]

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