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Hello Doctor co-founders, from left, Ziv Meltzer, Maayan Cohen and Eran Keisar.

(Hello Doctor co-founders, from left, Ziv Meltzer, Maayan Cohen and Eran Keisar.)

When Maayan Cohen’s partner was diagnosed with a cancerous brain tumor, she was suddenly thrust into a world of specialists, tests, recommendations and paperwork. It was overwhelming for the then 25-year-old Tel Aviv University biochemistry graduate, who was working as a senior analyst at Tel Aviv Strategic Consulting.

Midway through what would stretch into a two-year ordeal, Cohen realized there might be a better way of managing the process.

Her new mobile app, Hello Doctor, launched for Apple devices in August. The app allows patients and their case managers (like Cohen) to digitize and organize all the paperwork they currently carry in a binder. Results from blood tests, ER visits, surgeries, CT scans and more can be organized into “smart lists.”

Patients can then easily call up the right records and never succumb to what Cohen says is the case manager’s greatest nightmare: missing the one document your doctor needs to decide on the spot if you should go for more chemo, surgery or an alternative treatment … and your few minutes of precious face time are up and it’s on to the next patient.

The idea of patients carrying their medical records with them in electronic form is nothing new. More than a decade ago, technologies putting patient data on a chip embedded into their HMO card or on a USB thumb drive abounded, but they never gained traction. Cohen isn’t surprised.

“The execution wasn’t connected to reality,” she says. “Doctors won’t take the risk of putting a USB key into their computer. And many are techno-phobic even with websites. You can’t ask a senior oncologist in a top hospital to go to your personal medical portal and enter your password. Most doctors want you to bring in a paper copy.”

Tablet computers, however, are another matter. “We haven’t heard any objections to patients bringing in their records on an iPad,” Cohen continues. “85 percent of US doctors own a tablet. They’re not afraid of them. Rather, it saves them time. And perhaps most important, it doesn’t force the doctor to open his or her computer.”

Free for patients

There are several ways to get records into Hello Doctor. You can use the camera in your iPad to take a picture of a document. Or, if it’s already on your computer, you can copy it to Hello Doctor using the Dropbox file transfer application. Exporting test results directly from an HMO’s patient portal is in the pipeline.

Another feature, which Hello Doctor users have requested that’s also in development, is the ability to take notes using the app. “It’s our most requested feature,” Cohen says. The idea is to allow patients to write down questions about a test result or medication dosage, for example, right on the appropriate electronic record.

Once data is input into Hello Doctor, it’s stored locally on the patient’s iPad. “In another two months, we’ll release a version that will back up that information on the cloud and that will synch it to another device, such as the patient’s iPhone,” Cohen says. All data will be transferred using the industry-standard SSL security protocol.

hello-doctor-app

The backup and synchronization is key. If your iPad is stolen, your data is gone (just as if you lose your physical paperwork). Once the synch is in place, users will be able to instruct Hello Doctor to delete all the data from their mobile device via a Web interface. The app always requires a password, in order to keep your records as private as possible.

Still, some data does get sent beyond your iPad and the cloud. That forms the basis of the company’s business model. In the same way that Google scans your Gmail messages for keywords to serve up ads, Hello Doctor will look through your records (“anonymously and aggregated,” Cohen insists) to check on how a patient is responding to specific treatments – for example, is a particular medication causing nausea or vomiting? Hello Doctor will then sell that data to pharmaceutical companies “so they can make better decisions about future drug development,” Cohen says.

This is par for the course in the Internet age. Facebook is free because it owns your data and can provide it in the same non-identifiable way to advertisers. Hello Doctor’s success will hinge, in part, on whether users find enough value in the app to ignore any concerns about what’s being done with their records behind the scenes.

“It’s a win-win model,” Cohen stresses. “Patients don’t have to pay anything, they get a full integrated solution that will grow over time, and it helps pharmaceutical companies build better drugs.”

Cohen started Hello Doctor with two Israeli co-founders, Eran Keisar and Ziv Meltzer. The company has a staff of eight and works in Tel Aviv.

Hello Doctor competes most directly with Microsoft’s HealthVault, which is available for the Web and tablet devices, including the iPhone. A variety of other mobile apps allow you to input emergency information such as your allergies, which vaccinations you’ve taken and emergency contacts, but don’t sport the broader vision Cohen and her team have for Hello Doctor.

As for Cohen’s partner, there’s good news at the end of this story: After multiple surgeries and rounds of radiation and chemotherapy, he is now “100% cancer free,” Cohen says.

This article appeared originally on Israel21c.

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Amnon Dekel

I always enjoy Jeff Pulver’s networking “breakfasts” which he holds around the world. Pulver, a VoiP superstar and lately startup angel with a passion for Israel, usually hosts his breakfast shindigs in Tel Aviv, but last week he came to Jerusalem.

I approach a networking event like a Kiddush at shul. You want to flit around as much as possible (while not being too rude with quick getaways) but if you find yourself talking to someone particularly interesting, you stay put.

That was the case when I met up with Amnon Dekel. Dekel is an old friend (he used to run the Digital Media Studies program at the IDC in Herzeliya and hired me to teach a course) and he’s about to turn in his doctoral dissertation to Hebrew University. The topic: “indoor navigation.”

Dekel has identified a problem you probably never thought about, but that’s a potential “next big thing.” Mobile phones are great at using GPS to find their position outside. But they don’t work so well under a roof of, say, a library.

Dekel’s research specifies a methodology for locating objects such as books, and it doesn’t require transmitters to be installed all over the ceiling of the space. The idea is that you’d type in the title or author into your phone, and you’d receive a map telling you exactly which floor, section and even shelf you should head to.

Dekel has built a working prototype in the Harman Library on the Givat Ram campus of Hebrew University. His tests show that, using the system, it takes only half the time to find a book and people make less navigation mistakes and need less help from others to find the book.

The same technology could be used in warehouses, bookstores and manufacturing plants, Dekel says.

That’s not to say that it’s easy – staff at the physical site need to input data, items may need to be scanned – but it’s a fascinating start.

The system has yet to be commercialized (venture capitalists – take note). But, who knows (and Dekel will scold me for writing this), you could eventually crown yourself mayor of the Dewey decimal system!

This article appeared last year on the Israelity blog.

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My Day with the iPad

by Brian Blum on June 30, 2010

in Media,Products

Totally drool-worthy

Last week, I hired a team to design and build a cool new iPad app for me (more on that in the coming weeks). The problem was that, at the time, I’d never actually held or used an iPad. So I was truly delighted when my friend Mitch Simon, who runs a successful coaching business in San Diego and was visiting us over the weekend, offered to leave his iPad with me for a day while he went out to tour the country.

Here, then, are ten comments from my day with the iPad.

1. First of all, it’s totally drool-worthy. I don’t know why, but when you pick it up and start to play with it, you immediately fall in love. Especially kids. I had a gaggle of children, ages 13 and under, begging to touch it, swipe it, shake it and turn it around so the screen reformats this way and that. I wanted it for business reasons; they were all about the fun. And Steve Jobs is right: it really is the best way to interact with the web.

2. I can touch type on it. Unlike the iPhone, where I’m all thumbs (literally), the virtual keyboard on the iPad in landscape mode is just big enough to let me type normally. That makes the iPad an ideal device to take to a lecture or conference. I found Apple’s Pages word processing program easy-to-use and intuitive (if not as powerful as Word on my Mac). Add in the long-life battery and the iPad is, as some controversial pundits have already claimed, a NetBook killer. And for all the naysayers who say you need to “feel” the click of a real keyboard, I say – get over it. You will get used to it.

3. Typing on the iPad has one big disadvantage over a laptop: unless you’ve attached an external keyboard, the iPad has to lie flat on a table or desk. That makes it hard to fully take advantage of the benefit of the screen – it’s angled away from you. It works OK if you have your feet on the couch, but didn’t your mother teach you never to do that?

4. As print newspapers begin to be phased out, reading the paper over breakfast is something the iPad will be great at. Although I’m not a regular reader of USA Today, the app version is superb and immediately intuitive. The fonts were big enough for even my middle-aged eyes. One disadvantage: if your fingers get dirty or sticky (eating pancakes or anything with syrup), that’s going to muck up your screen much more than a smudge on a printed paper.

5. It’s still too heavy for reading in bed. I want a device that’s as light as a paperback that I can hold in one hand (you know, like a Kindle). The iPad is somewhere between that and a hard cover book. But otherwise, the screen is brilliant and some of the tricks – like highlighting text and taking notes – are really helpful. And I know it’s just a “gimmick,” but the animation for flipping the pages really is fun

6. Despite the weight in bed, walking around with the iPad is a pleasure. My friend Mitch put his iPad in a leather case and it feels like one of those “old fashioned” diary books that I used to carry so long ago. Think of it as a slightly hefty yellow note pad. I found myself bringing the iPad everywhere with me.

7. The bathroom test – come on, you know at some point you’re going to want (or need) to hold the iPad while on the toilet instead of a newspaper or book. So, to be comprehensive, I gave it a spin. Here it works better than reading a book in bed: I don’t mind using both hands to hold it and it’s great having a variety of reading material in case your stay in the washroom is, um, a bit lengthy.

The kids can't get enough

The kids can't get enough

8. Pictures look fantastic on the iPad – so much so that I can’t imagine ever printing out photos and placing them in an album again. Before the iPad, it was a bit awkward having to pull out a laptop or ask friends and family to crowd around my desktop screen to see snapshots from our latest vacation. The iPad takes it to the couch. And it’s a whole lot more convenient than carting over 17 albums worth of photos (of course, digitizing all those albums will be a major undertaking).

9. Ditto for video – it’s like having one of those dedicated DVD players they used to give out in business class in airplanes before the built-in TVs came out – except a whole lot smaller. And it’s just big enough to share – at least a couple people at once (I wouldn’t try to watch Date Night on an iPad with the gang).

10. Biggest pet peeve – no front facing camera. Come on Apple, we know you’re just holding back until next year so you can generate more sales, but I want to be able to video Skype or FaceTime with my family when I’m on the road (or in bed – what is it that makes me want to snuggle up with the iPad). This may be the killer app…why do we have to wait?

So, did I add anything new to the discussion? What do you think? Please leave your comments below.

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Gil Friedlander, Tawkon CEO

Gil Friedlander, Tawkon

What do you do when you suspect something’s bad for you but you just can’t stop doing it? That’s a question many cellular phone users have been asking themselves, with reports of radiation emissions from their mobile devices raising serious questions about the safety of our increasingly un-tethered society. A new Israeli startup may have the solution.

Tawkon has entered the fray with an inexpensive application for the iPhone that warns users when radiation levels have inched up too high and provides advice on how to counter the potentially negative effects.

The company says that its solution gives users the information and tools to avoid mobile phone radiation as much as possible by “mapping” their homes or offices so they’ll know where they’re exposed to significant levels of mobile phone radiation. It also supplies simple precautionary measures to minimize radiation, based on a user’s location and phone usage.

However, you won’t find this app on your iPhone any time soon, because Apple has banned it. Apple says that Tawkon is a diagnostic tool that would create confusion for iPhone owners from a usability perspective. Tawkon believes that Apple doesn’t want its customers to install an app that appears to advise them to talk less – even though its stated aim is to make it safe for them to “talk on.”

Tawkon founder and CEO Gil Friedlander is taking it in his stride. He says that his company is in discussions with Apple and that he is “optimistic and hopeful that the issue will be solved soon.” He insists that he’s not an anti-cell phone zealot. “We love our phones, too,” he says of the Tawkon team. “We won’t give them up. But we can help people use them more responsibly.”

In the meantime, the company is pressing forward with porting the application to other devices, starting with the Blackberry then expanding in the coming year to cover Google’s Android operating system and the Symbian OS used by Nokia phones.

Friedlander describes the Tawkon app as “like infrared goggles – suddenly you can see at night. We view ourselves the same way. We give users the ability to see and feel non-ionizing radiation. Once you know whether you’re in a red, orange or green zone, you have the information you need to take action.”

That action might be to move to a different location until the radiation levels drop, or to plug in a headset or use a speakerphone in your car.

Tawkon can’t actually measure a phone’s radiation – it’s just software after all – so the app relies on processing a dizzying array of factors, including your location, environmental factors such as the weather, Bluetooth functionality, how close your phone is to your body (utilizing the iPhone’s proximity sensors), antenna orientation (are you holding the phone vertically or horizontally), GPS and even the phone’s built-in compass. The app then prompts users with a vibration or tone when the radiation levels reach a dangerous threshold.

Some of the worst places to talk in terms of radiation are a room with thick concrete walls (a basement, elevator or, in Israel, the sealed room mandated from the time of the first Gulf War), and a moving vehicle (such as a train, car or bus) when the phone is switching off between cellular broadcast towers. In all these cases, the phone has to work harder to connect to a signal, hence the radiation goes up.

In some cases, the locations where radiation is highest can be surprising. “In my apartment, radiation in the washroom is high,” Friedlander says, “while the rest of the house is decent.” In 80 to 85 percent of cases, there’s “good coverage and radiation is pretty low, especially in an urban area,” reassures Friedlander.

No one knows exactly how – or even whether or not – radiation will cause serious medical problems in another 10 years, but the government isn’t taking any chances. Israel’s health ministry has recommended that children under the age of 18 shouldn’t use mobile phones at all – young people’s brain tissue is still developing. In the US and Europe, however, similar precautionary warnings have not been issued.

Friedlander and his staff of six in the Tel Aviv suburb of Herzliya have been working on the Tawkon technology for 18 months now, going live with the still unclear iPhone version earlier this month. The app will be marketed direct to consumers via the various hardware manufacturers’ app stores for just under $10 a download.

Down the road, Friedlander says, he would be “delighted to partner with cellular phone operators,” where he believes that a tool to bring real value and safety to customers would be an absolute win/win. “We are aware that it’s challenging for them,” Friedlander admits. “For many years, they’ve just not addressed the issue.”

Friedlander is originally from Canada and studied at McGill University in Montreal. Tawkon has raised money from private investors in Canada, the US and Israel. Is he looking for larger investors? Probably not. “I don’t see the company as a big venture capital play,” he says. “It’s not a very capital intensive business. We don’t require tens of millions of dollars.”

If the app sells well – and Friedlander reports that the company has received thousands of inquiries since the TechCrunch blog about technology startups broke the story of the Apple ban – a small company like Tawkon could do quite well for its owners, partners and employees. The press is certainly interested. Tawkon has been inundated with press requests, from the Washington Post in the US to Channel 2 and The Marker business and technology print and online newspaper in Israel.

With the total number of cell phones in use said to be some four billion, and of these half a billion smart phones, Friedlander is optimistic that “it’s almost like an endless market.”

Ultimately, Tawkon is not all about the money. “Most of the time, you develop and sell a technology that reduces costs for a phone operator,” Friedlander says. “We were looking for something that can make an impact on the well-being of our friends, family and community. Being able to help the user is very important. We saw a real opportunity.”

This story on Tawkon first appeared on Israel21c and has since been written about by a number of top international newspapers and magazines.

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