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YouTube

Simple and Effective Intro Videos

by Brian Blum on September 7, 2009

in Resources,Startups

My colleague and friend Jay Bailey has launched RapidFire Video, a new company that creates simple but effective “intro” videos for startups and more established companies. The basic idea is that a straightforward, lightly animated short can quickly convey a company’s message without requiring a huge upfront expense. Think of it as a calling card for your site. Here’s an example:

But the real opportunity, Jay says, is to attach your video intro to an email you’re sending to follow up with a potential customer or partner you just met at a networking meeting. RapidFire videos are small – no more than a couple of MB – which makes them appropriate for posting to YouTube or Facebook as well as via email.

Jay has a very fun style – he chooses often irreverent graphics that make you smile. I’m thinking of having him create a video calling card for Blum Interactive Media. He says the price of a RapidFire video can be as much as 3/4 off the price of a big Flash design house. And he offers a nice discount for referrals – so if you use him, tell him I sent you.

So far there are videos for Ruder Finn PR, Answers.com, Fring and Bite2Eat.

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A Social Media Proposal

by Brian Blum on August 8, 2009

in Social Media

This is what social media is all about…a wedding proposal via YouTube and posted to Facebook. It’s in Hebrew, but you get the idea.

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YouTube is Embracing Hyperlocal

by Brian Blum on July 30, 2009

in Classified Advertising

Hyperlocal is coming to YouTube. The Google-owned video-sharing giant has invited the more than 25,000 news sources listed on Google News to become video suppliers. The site is also promoting videos from ABC News, The Associated Press, Reuters and other outlets.

YouTube’s hyperlocal trick is to match your location with news from your area (in YouTube’s case, that could mean as far away as 100 miles). Through its “News Near You” feature, the site is already distributing hometown video from dozens of sources, and says it wants to add thousands more. Ultimately the goal, speculates The New York Times, is to engineer newscasts on the fly.

So far, most of the videos on YouTube aren’t coming from mainstream TV outlets. You’ll see panoply of college newspapers and radio stations and amateur filmmakers. But that doesn’t devalue the potential. And of course homemade video from Iran already made news when distributed by YouTube last month.

To date, nearly 200 news outlets have signed up with YouTube to post news. Google search results now show YouTube videos alongside news articles. News providers split the revenue from any advertisements that appear with them.

The new YouTube program shouldn’t run into the same controversy that has plagued Google News recently: news outlets sign up as explicit partners.

For newspapers, distribution of video news via YouTube could have additional revenue opportunities: links to classifieds pages can now be embedded directly into videos. These links could be keyed to the specific content of a video (a review of a new car could like to the automotive classifieds). Or it could be a more generic link back to the publisher’s classifieds section (or for that matter wherever the paper wants the link to go).

That might be the first revenue-generating application of YouTube’s new program. But newspapers should keep their eye on the program and, we’d suggest, jump in early to grab mindshare and credibility in the brave new YouTube news world.

For more articles on newspapers and classified advertising, visit the industry experts: AIMGroup.com.

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